Websites with plenty of links are rewarded with high rankings on the search engine. Figuring out link building can be challenging if you are a novice in SEO. Some SEOs will also tell you to create great content and also wait for the links to come naturally. However, others will insist on strategic link prospecting and targeted email outreach. There is no single correct approach to link building. The choice of tactics depends on your website, resources goals, and industry.
What do mean by Link Building?
It is the process of getting the websites to link to the pages on your site. The major purpose of this process is to boost the overall authority of your pages in the search engine’s eyes.
What is the Importance of Link Building?
You will undoubtedly need links if you want the website pages to rank high in the search. The people with more backlinks tend to rank higher in the search results, and there is a correlation between the websites which are linking to any page and how much search traffic it gets from the search engine. All links are unequal, and the search engines factor in different variables while ranking pages. The mix of these depends on the search query one wants to rank. If you tend to build lots of links to your webpage and still rank poorly, you should look into the other factors that might prevent you from ranking well.
How do You Build Links?
1. Adding Links
If you can go to any website which does not belong to you and manually place your link there, it is called adding a link. However, building links via a few tactics is very easy to do. You should not ignore the group of link-building tactics, as it could be beneficial for your online business.
- Business Directories
It is not essential to add your website to every business directory just to get another link. You should focus on those that are well-known and have traffic. It might bring actual visitors to your site.
- Social profiles
You should claim your brand on all the major social media sites. You should invest some time as well as effort into relevant social media sites as it is an excellent way to garner a huge following. You should try pitching your business plan to them.
- Blog comments
You should try leaving a meaningful comment on someone’s article, as it is a great way to kick-start a relationship with them.
2. Asking for Links
You should try contacting the website owner you want a link from. You should give them a reason to link to you. The reason is essential for link-building tactics.
Following are some of the major link-building tactics-
- Guest blogging.
- Link inserts.
- Resource page link building.
- Image link building.
- Case studies.
For the link-building tactics to be effective, you should create an exceptional page that people would naturally be willing to link to. You should have a lot of authority as well as credibility in your space.
Many people avail of the services of SEO Wollongong, which is a progressive search engine optimization agency that helps businesses improve their online visibility.
3. Buying Links
You should not try to buy links as it will have zero impact on your rankings, and your website will also get penalized. However, if you want to buy links, you should do that safely.
4. Earning Links
You only earn links when other marketers voluntarily link to the pages on your site without you asking them to do so. This happens when you have something outstanding that the other website owners are aspiring to have.
No matter how awesome your page is, you should invest in promoting your page, the more people stumble upon the page, the more the chances that some of them will end up linking to your page.
The most efficient way to earn links is to invest time and money in creating valuable pages that generate word of mouth. Thus, you can pick up links naturally instead of working on a sequence of daunting links.
Why should You Preserve Links?
Preserving links is very important, and the two ways of keeping links are link reclamation and fixing the 404 pages with links.
What makes a Good Link?
Some general concepts of evaluating links are-
Page authority is authority that refers to the PageRank algorithm of Google. The basic idea is that the page with more links pointing at it casts a more decisive vote. There are many SEOs that strive to acquire the links from the old page with string backlink profiles. A page that is newly published can also receive high-quality links over time. The overall value of a link from such a page can increase in the long run.
- Website authority
Website authority is a high concentration of pages on a given website. We can measure the website authority with different types of tools. You should not neglect link opportunities from low-authority websites. A low-authority website can also become a big deal in a few years.
Many SEO experts believe that how relevant your sight is applied to the website level. It is important to get links from websites that are somewhat relevant to yours. It is not necessary to pursue every single link opportunity which pops up.
- Anchor text
An anchor text is a clickable snippet of text which contains a link to another page. In many types of cases, an anchor text is one that describes what the linked page is all about.
Google uses the words in the anchor text for understanding what keywords the referenced page deserves to rank for.
- Nofollow vs follow
Nofollow is the link attribute that tells the search engine that the linking page would not give a vote to the page which is referencing.
One of the few things that might affect the click-through rate of a page is the placement of the link.
Some of the best link-building tools are Ahrefs, Moz Link Explorer, Linkody, Buzzstream, and Link Prospector.