Rising awareness among consumer about health and hygiene related issues due to drinking polluted water and easy availability of the bottled water in the country are projected to drive the growth of the India bottled water market.
According to TechSci Research report, “India Bottled Water Market –By Region, Competition Forecast and Opportunities, 2018-2028F”, India bottled water market is forecasted to grow, owing to the number of companies entering in the bottled water market in India. Moreover, the high demand among foreign students and tourist who prefer bottled water for daily drinking purposes is further contributing to the market growth in India.
The bottled water market has increased by 40–45% during the last five years. Demand for bottled water is being driven by factors like rising disposable income, improved pricing, easier access to packaged drinking water, and a scarcity of safe drinking water. India is one of the top ten consumers of bottled water worldwide, yet its annual per capita consumption is projected to be only five liters, which is far less than the average annual global consumption of 24 liters. Hence, bottled water is one of India’s sectors with the quickest growth rates.
Nearly all of the top national and international water bottle brands have entered the Indian market and are currently available everywhere from malls to multiplexes to grocery stores to train and bus stations. While drinking bottled water was formerly seen to be a trend and a preference of the wealthy, it has now solidly established itself in the market and is popular with people of all economic levels. Another important issue that is going to be crucial in the growth of the bottled water industry is the market penetration in rural areas.
If current development patterns continue, the bottled water market in India will be one of the fastest expanding sectors of the economy by the end of the decade. Increased disposable income, bad infrastructure of public water distribution system, and the Indian government’s disregard for the country’s water resources are all contributing factors in this rapid rise. The Indian bottled water industry faces challenges like weak transportation infrastructure, low entry barriers, trouble identifying brands, and sporadical threats from environmentalists and social activists who oppose the use of bottled water, much like any other business.
India is blessed with an abundance of natural water resources, but as a result of increasing population, alarming rates of global warming, rapid industrialization, and inadequate management of water supply systems, water pollution has increased, water waste has increased, and water supply networks have deteriorated, leading to water shortage. In the last ten years, India’s water shortage has given the bottled water sector new chances.
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The India bottled water market is segmented based on stock keeping units, packaging, end-user, region, and competitional landscape. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among north, south, west & east.
On the basis regional segmentation, North India holds the major market share in the bottled water market in India owing to the rising urbanization, shortage of clean drinking water in the region is driving the market of bottled water in India.
Key market players in the India Bottled Water Market include:
- Bisleri International Pvt. Ltd.
- Varun Beverages Ltd
- Coca-Cola India Pvt. Ltd
- Parle Agro Private Limited
- Tata Consumer Products Limited
- Indian Railway Catering and Tourism Corporation Limited
- RMD Foods & Beverages Pvt. Ltd.
- United Breweries Limited (UBL)
- Picasona Agriculture Products Private Limited
- Narang Group (RN)
Owing to rising popularity among consumers about bottled water, different brands are acquiring rival brands to increase their market share and grab a large consumer base. For instance, Tata Consumer Products Ltd acquired Bisleri International for up to USD70 billion. The consumer division of the Tata Group is situated under Tata Consumer Products Ltd (TCPL), which also sells bottled mineral water under the Himalayan brand along with brands like Tata Copper Plus Water and Tata Gluco in the water category. With this acquisition, the company looks forward to expanding its consumer base and market reach in the country.
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“Since consumers are becoming more aware of the negative effects of drinking contaminated water and due to lack of access to clean water at their homes, they are turning to bottled water, the India bottled water market is predicted to expand throughout the forecasted period. The market for bottled water in the nation is also being driven by the growing availability through various channels, such as through online channels where brands are giving subscriptions to consumers for regular deliveries of bottled water..” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Bottled Water Market By Stock Keeping Units (Less than 1L, 1L-2L, More than 2L), By Packaging (Bottles, Barrels, Glasses), By End-User (Individual and Commercial), By Region, Competition Forecast and Opportunities, 2028F”, has evaluated the future growth potential of India bottled water market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the India bottled water market.