While trends come and go, style endures and develops over time. Wiseman’s well-known theory is applicable not only to pop culture and fashion but also to the forward-thinking real estate sector. Over the past few years, all styles have exploded, especially in Middle Eastern countries.
Therefore, buyers have focused on properties in the UAE and neighbouring states. Since we’re discussing the real estate market’s improvements, let’s consider what 2023 will bring to your table.
- Virtual Property Tours
As soon as Covid-19 hit the world, humanity got locked within the four walls and went into lockdown. Everyone was confined to their homes, but properties were still needed. While the physical tour wasn’t an option back then, 3D virtual tours came into play.
This way, people could claim their dream properties with utmost certainty and reliability. Now that the pandemic is over, the popularity of virtual tours is still escalating. With that, we’ve got our first real estate trend for 2023.
- Single Listing Web Pages
This trend is one of the coolest real estate facts you’ll come across, and that’s a property landing page. Since online research has become a norm, it’s easier for buyers to determine the specifications of a property via online property portals.
Even a single listing web page can work as a conversational landing page for the property. So then, check all the features of the chosen property, followed by the decision if you want to visit it.
- Video Marketing
The social media landscape is another trend that’s been turning our lives upside down. Previously, Facebook used to boss around, but now the audience has shifted to TikTok, where like-minded people connect for business purposes. Out of all the other trends, buyers are getting interestingly curious about video marketing. And so, they’re opting for Instagram Reels and Tiktok videos to get the best property deal.
- Virtual Renovations
One of the most exciting real estate technologies is virtual renovations. Although only some people are familiar with it, this updated technology lets realtors execute renovation plans digitally. As a result, the property buyers can know how the property will look in real life upon completion.
Moreover, virtual renovations allow buyers to determine the true potential of their house. Since it removes the need for imagination, buyers can be swept away by what their house would be.
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- Going Multichannel
One-dimensional marketing no longer works for anyone. According to the survey, around 89% of homebuyers do property research themselves, even after hiring a real estate agent. So, the sellers ensure that their property appears on multiple channels.
First, your website SEO is the key to skyrocketing millions of businesses success. But, that won’t be enough, so ensure to attend all the other factors equally to bring universal results. Yet, going multichannel is a fast-moving bandwagon that buyers should jump on immediately.
The Takeaway!
Every homebuyer has multiple desires and wishes for their dream property, which they’ll eventually call “home”. When they decide to buy, they’re likely to choose a trustworthy deal that suits their perquisites. In this regard, you may opt for virtual tours to visualise the property details, video marketing on social media accounts and 3D renovations. Either way, these real estate trends can help you a lot.
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