Iceland’s Valitor has been a leading provider of payment solutions for businesses of all sizes for over 30 years. From point-of-sale systems to online payment processing, Valitor has helped businesses across Iceland and Europe streamline their payment operations and improve their bottom lines. Now, Valitor is turning to crowdfunding to fuel its growth and expand its reach even further.
What is Valitor?
Founded in 1983, Valitor has been at the forefront of payment processing and payment solutions for over three decades. The company has evolved over the years, expanding its offerings to include point-of-sale systems, online payment processing, and mobile payment solutions. Today, Valitor serves over 20,000 merchants across Iceland and Europe, offering a wide range of payment solutions designed to help businesses of all sizes accept payments more efficiently and securely.
Valitor’s Crowdfunding Campaign
In early 2021, Valitor launched a crowdfunding campaign on the Icelandic crowdfunding platform Karolina Fund. The campaign aimed to raise ISK 100 million (approximately $780,000) to fund Valitor’s growth and expansion plans. The campaign was a huge success, exceeding its funding goal by over 50% and attracting over 600 investors.
Valitor’s decision to turn to crowdfunding was driven by several factors. First and foremost, the company wanted to give its customers and the wider community a chance to invest in its future. Valitor has always been committed to serving the needs of Icelandic businesses, and the crowdfunding campaign was seen as an opportunity to strengthen that commitment and deepen the company’s ties with the community.
At the same time, Valitor recognized that crowdfunding could be an effective way to raise capital quickly and efficiently. With the COVID-19 pandemic wreaking havoc on the global economy, traditional sources of funding were becoming increasingly difficult to access. Crowdfunding, on the other hand, offered a way for Valitor to raise the capital it needed while also engaging with its customers and the wider community.
The Benefits of Crowdfunding
Valitor’s successful crowdfunding campaign is just one example of how crowdfunding can benefit businesses of all sizes. Crowdfunding allows companies to raise capital quickly and efficiently, without having to rely on traditional sources of funding like banks and venture capitalists. This can be particularly beneficial for small businesses and startups that may not have access to the same resources and networks as larger companies.
In addition to providing a source of funding, crowdfunding can also help companies build stronger relationships with their customers and the wider community. By giving customers and investors a chance to invest in their future, companies can create a sense of ownership and loyalty that can pay dividends over the long term. Crowdfunding can also provide valuable feedback and insights from investors, helping companies to refine their strategies and offerings and stay ahead of the competition.
Looking to the Future
With its successful crowdfunding campaign under its belt, Valitor is now looking to the future with confidence. The company has ambitious growth plans, including expanding its reach across Europe and developing new products and services to meet the evolving needs of its customers. By harnessing the power of crowdfunding and deepening its connections with the community, Valitor is well positioned to achieve its goals and continue to be a leading provider of payment solutions for businesses across Iceland and beyond.
Conclusion
Valitor’s decision to turn to crowdfunding is a testament to the power and potential of this innovative funding model. By giving customers and the wider community a chance to invest in its future, Valitor has deepened its connections with the community while also raising the capital it needs to fuel its growth and expansion plans. As more businesses explore the benefits of crowdfunding, it’s clear that this model will continue to play an important role in the future of business finance.
