Talented marketing professionals are in demand now more than ever, and it is a great time to look for new marketing jobs. But being in a competitive market, it is important that candidates be extremely careful when presenting their skills and knowledge to recruiters. For this, you need to start with the basics and ensure that your resume is up to date with the current trends that the current job market demands and the skills that the marketing recruiters in Minneapolis are looking for.
Good Tenure
This is one of the first things that recruiters look for in the resumes they receive. So make sure you update your dates of employment and company names, not only on your resume but also on your LinkedIn profile. Remember that the recruiters also look for candidates with good tenure. So having many different jobs may not be the problem, but the patterns of job hopping can be seen as red flags.
Add Keywords
Make sure that you include the keywords mentioned in the job description, as it is the best way to get noticed by marketing recruiters in Minneapolis. The job description will always list keywords, which are the skills required for the position. The recruiters will search for resumes that contain these keywords or abilities. Keywords are important because your extensive knowledge and skills will be useless if a recruiter cannot see your resume. So you need to include the keywords that accurately describe your skills and experience. For instance, if the job descriptions mention a specific editing tool like Adobe Photoshop, you should use the same tool in your resume rather than just noting that you have experience with photo editing tools.
Strong Writing Skills
Whatever the marketing role, you will need to perform some writing, whether on social media, for blog posts, or email clients. Remember that recruiters pay extra attention to spelling and grammar. Do not make silly spelling mistakes. Hence, you must proofread and edit your resume multiple times or may even have a trusted person review it.
Content Marketing
Irrespective of current trends in digital marketing or the latest technologies, the content will always remain the king. Content marketing has come a long way to be the mainstay of almost every digital strategy, and brands have finally realized that they need to produce a steady stream of high-quality content to attract audiences. New analytics capabilities and tools have made this all the easier. So if you can plan, promote and strategize compelling content that can engage the audience, you work as a content marketing staffing specialist. This is because content touches every component of a complete marketing program, no matter the field. Hence, you must understand what quality of content will bring and retain the attention of potential customers. So recruiters will check if you can bring out well-targeted content.
Lead Nurturing
Marketing that has been extremely effective for the previous year may not be functional next year. Hence, marketing plans keep changing each year. Customers are increasingly rejecting hard sales tactics and cold calls. This requires businesses to look for lead nurturing and B2B lead generation agencies in order to generate sales. So the skills related to lead nurturing and client development are in high demand. Recruiters are looking for candidates who can understand the sales and marketing funnel, design, and attributes and convert prospects into customers. So if you have experience in this area, make sure that you mention it in your resume and LinkedIn profiles. Also, list any experience you may have with demand generation, campaign management, audience segmentation, navigating the buyer’s journey, and conversion rate optimization.
Email Marketing
This is a mainstay marketing toolbox that needs to be constantly updated. Despite being one of the oldest marketing channels, it continues to upgrade and provide consistent ROI. So marketers must innovate their email tactics to cater to the changing user expectations. Most digital marketing recruiters, smart businesses, and agencies constantly look for email marketing candidates and full-time digital pros to help them retain and grow their email subscribers. Strong email marketing skills will provide the ability to control where, when, and how the emails are presented to the audience, especially when social media channels turn to algorithmic feeds. Google is also trying to increase reliance on paid ads.
HTML, CSS, and Other Coding Languages
In today’s world, coding has become an invaluable skill that can get you any job you wish. Knowledge of common coding languages will show the employer that you can troubleshoot basic problems. Even if you are not a master coder, even the basic understanding and skill level will prepare you for the competitive job market.
To Conclude
Apart from this, another skill that almost all recruiters look for, not only in the marketing sector but every other area, is the candidate’s communication skills. So while keeping the above tips in mind, make sure to showcase your communication skills wisely.
